Sustainability Report 2024
27
Environment
APPROACH AND RESULTS
Circularity is one of the central pillars of our sustainability strategy and a differentiating element in the gifts sector, traditionally marked by products of low durability and high waste. We recognize the need to counter this trend and to adopt solutions that promote resource efficiency, product durability and the minimization of waste throughout the entire life cycle. In 2024, we made a clear commitment to integrating circular principles, from the design of our products through to their final use. Careful selection of materials was one of the main areas of focus, with the objective of ensuring that the items in our collection are composed, whenever possible, of more sustainable materials. We consider materials more sustainable when they present a lower environmental impact throughout their life cycle - from extraction and processing to disposal. For our products, we prioritize renewable, recycled or easily recyclable materials, which contribute to a long useful life and whose transformation requires low consumption of energy and water, as well as lower greenhouse gas emissions compared to equivalent conventional materials.
as bamboo, cork and wood, as well as recycled materials such as polyester, stainless steel and paper. This approach allowed us to surpass our initial target of 65% sustainable materials per product, reaching a final value of 86.8%, as reflected in our performance indicator of grams of sustainable materials per kilogram of product. The use of recycled materials in our products, particularly in the textile and metal segments, enables us to add value to already existing resources, reducing pressure on virgin resources and lowering the environmental footprint of the products. We exceeded our sustainability target by reaching 86.8% sustainable materials per product: a significant improvement compared to the initial goal of 65%. Product design was also conceived with a focus on circularity. From the very beginning of the collection’s development, we prioritized durable solutions that prevent premature disposal and enable longer product lifespans. This concern also extends to packaging, where we implemented a “second life” concept, encouraging users to reuse them as pencil holders, frames, paperweights, mobile phone stands, among others. These solutions are intended not only to avoid waste
generation but also to foster greater environmental awareness among our clients.
Regarding waste management, we collaborate with certified entities such as Novo Verde and ERP Portugal, ensuring the proper management of packaging as well as waste electrical and electronic equipment (WEEE) and batteries and accumulators (BA) placed on the market. Waste produced in the office, due to its nature and low volume, is classified as municipal waste and managed by the respective local authorities.
In defining our sustainable materials indicator, we included, for example, natural materials such
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