Sustainability Report 2024
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AODACi: Changing the World, Gift by Gift
1.1
MESSAGE FROM THE CEO
“In particular, in the Sustainability area, remarkable groundwork was carried out throughout 2024, which will translate, in 2025, into a significant pipeline of certifications and audits successfully completed... ” “The year 2024 was AODACi’s first year in the market. Like any new project, it faced major challenges that demanded exemplary commitment from all members of the organization. This is, from the outset, the aspect I value and highlight the most in the year that ended: the creation of a strong DNA and a resilient team, which gives us confidence for the challenges ahead. From the very beginning, we wanted AODACi’s offer to be innovative and stand out for its sustainability in the promotional industry. The market’s response could not have been more positive. Throughout the year, we held hundreds (yes, hundreds) of meetings with clients and almost unanimously, the feedback highlighted the relevance and originality of the collection, which filled an existing gap in the market.
In particular, in the Sustainability area, remarkable groundwork was carried out throughout 2024, which will translate, in 2025, into a significant pipeline of certifications and audits successfully completed (at the time of writing this text, I already know that several goals have been achieved). We currently face several challenges that go beyond the objectives initially defined for this project. The renewal and growth of the collection must aspire to higher levels of sustainability, as well as increasing the percentage of products sourced from the European market. It is also essential to expand the set of metrics we make available to our clients, making them more effective and relevant in communication with the end consumer. At the same time, as a growing organization, we must adopt a stricter set of indicators to assess our operational practices, particularly their sustainability. This is just the beginning of our journey and we hope that this first AODACi ESG report clearly and accurately portrays where we are today and where we want to go in our commitment to sustainability.”
Alexandre Gil, CEO
If the market’s feedback was a motivating mechanism from the start, countless operational challenges also arose, which gave us the sense that our journey is only just beginning.
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